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Posted December 14, 2012 by Campus Heat in News
 
 

PICTURES: Single Ladies Singer Beyonce Nails $50 Million Pepsi Deal

Beyonce

The hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavours.

Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement.

As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The launch will coincide with the release of her next album, which is expected in 2013.

beyonce-pepsi

Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the Single Ladies singer will appear in a global TV commercial for Pepsi (Live for Now), her fifth for the soft drink maker since 2002.

Her image will also adorn life-size standees in stores and a limited-edition line of soda cans, which will launch first in Europe in March.

beyonce-pepsi-can (1)

The $50 million will be used for print, out-of-home, as well as in-store advertising and promotions worldwide, with the remainder split equally between Beyoncé’s fee and a creative content development fund.

Beyoncé will also collaborate on the design of all materials related to the partnership.

Big Things!

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