Dattatray Phuge has gotten rich and he’ll be damned if he doesn’t die trying to get the world’s attention.

The 40-year old landowner from Pimpri-Chinchwad, India paid an incredible $22,754 for a shirt made of solid gold.

Although there have been reports that Phuge made the shirt to attract females, he is already married and did it just to gain attention.

I own everything right from chains to rings, bracelets, watches in gold. Now, I wanted something that no one would have,” he told Ranka Jewelers of Pune, according to Daily News and Analysis:

That’s when Tejpal Ranka suggested making a shirt of gold. Just like Shivaraj Maharaj used to wear a chain shirt while going to war, this garment was to be similar.

I didn’t think it was possible but was excited with the idea as it would help us garner international attention,”

It took Ranka Jewelers two weeks, using 15 goldsmiths, working 16 hours a day to make the shirt made of 3.5 kilograms of gold.

Phuge thinks the stunt will earn him a place in the Guinness Book or Limca Book of World Records.

It pieces together 14,000 gold spangles interwoven with 1 lakh rings on a specially imported white velvet cloth. It features six Swavorski crystals as buttons and comes with a gold belt.

In addition to the gold shirt, Datta reportedly wears 4 kilos of gold on his body in the form of necklaces, bracelets and rings.

I am a Maharashtrian, a Maratha hence I like to wear and display gold. I got this idea to stitch a shirt made of gold from one of my friends who said that nobody had done it before,” Phuge said.

“We wanted to do it below 3 kilios, however we overstepped the mark.”

Phuge‘s wife, Seema, said he would only wear the shirt on special occasions.

At major public events or where he needs to make a statement, otherwise it will stay in the locker,she said.

Because he wears so much gold, Phuge employs 20 bodyguards to ensure his safety.

I have been wearing a heap of gold since many years. I am always surrounded by my trusted boys and no one can dare to harm me,” he said.

— What Do You Think of Datta Phuge’s Spending? Good, Bad..?


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  1. Daniel January 8, 2013 at 5:47 pm

    3,565000k?????????……..AH…..Ori ibu ti ba man yii……well it is too much money!
    He should enjoy it before baba God call am ooo cos he won’t go with it


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